2015. május 14., csütörtök

Mobile applications are the future way of travelling ?

I choosed this topic because I think nowadays there are some changes in the tourism industry because of the Internet and mobile applications. It has effect on the tourists' behavior and the life of workers and of course on the travel agencies. 

The second reason why this topic occurred to me, is that because since we are here in Erasmus,  we are all traveling more, these aplications are really helpful to us,  so we use them during our trip more than before.

Technology drives the tourism industry evolution. The tourism industry is now becoming much more active online and on social networks, because nowadays in the world, the fast Internet access has become part of people's life, and more and more people are using smartphones. And this is transformed nearly all sides of life, but travel has seen some of the most dramatic changes.   

For the tourism industry, mobile marketing seems to be the perfect way of responding to the demand of the new tourist. Smart phones are not only used to drive faster communication between people, nowadays they’re becoming parts of tourism.


So the tourist moves a lot, and needs information everywhere, at anytime. Mobile marketing is popular in tourism, and quite well accepted and integrated by tourists.

More and more tourism related mobile applications. The increased adoption of smartphones as travel tools, some of the largest online travel companies already report a significant percentage of their bookings via mobile. But opportunities for travel applications go beyond bookings. Travel agents can design a mobile friendly website or apps services towards people using mobile devices.

There are apps such as maps, booking sites where you can book lot of types of accomodation, tour guide applications. It is now possible to download a guided tour of a museum from the museums website, or app if they have it. These tours sync in to your location within the museum and give you options on what to hear about. There are GPS systems,  or for example airline companies also have mobile apps, where you can buy flight tickets, you can chek-in or you can get information about your flight.


Famous travel applications:
  •          Booking.com
  •          TripAdvisor-Hotels, Flights, Restaurants
  •          PocketGuide Audio Travel Guide
  •          Airbnb
  •          Google maps
  •          HostelWorld.com
  •          IGo Navigation
  •          Rome2rio
Spreading of these applications can change tourism better, and the tourist behaviour has changed in many aspects. Apps can also be used to improve the customer experience when on holiday.

Internet and smartphones applications make traveling easier to people. Often, they are booking the trip for themselves, without the help of travel agencies,  so tourists are more independent nowadays.
The future travellers will be more informed and demanding. Their education and huge travel choices will increase his expectations. They will wait for more personalisation in products and services offer. They will expect more security, and comfort.

The travel will become an experience without constraint. On the first hand, consumers will expect more detailed information in the right moment and place. On the second hand, technology evolution will be more and more intelligent in order to adapt information in a personalized way.

So this is the new future of  travelling. It will bring change in the life of travel agencies because the tourism based on tourist firstly, so their needs must be met in terms of services.

And last but not least, here is a video about the "must have travel apps".



If you have questions or reaction, do not hesitate to write comments.






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